KEEPING THE MAIN THING THE MAIN THING
From being able to find and evaluate the right partners, to making decisions about in-house trading, your ability to focus on a few key things is the surest way to separate yourself from the rest.
LET’S GIVE YOUR COMPETITION THE TAIL LIGHTS
By moving away from a utility purchase thinking, to a strategic investment mindset, a media investor can dramatically improve the return-on-investment for media dollars. Becoming the Warren Buffet of media investment is right within your grasp.
WHY WORK TOGETHER
Working together, you will take several steps ahead of your competition. After working 25 years with online media, I have time after time shown that my thinking is not only ahead of the curve, but immensely valuable for advertisers. Before authoring the WFA’s Guide to Programmatic Media there was only one major advertiser with in-house trading capabilities, today the majority of major brands have in-house trading capabilities. For many years I was the primary programmatic advertising advisor for WFA and several national advertiser associations, and I’ve spent years working directly with senior managements, and global board members of FORTUNE500 agency holding groups and trading desks.