BRAND SAFETY 2.0

Several billion dollars of major advertiser budgets go to funding fake and hyperpartisan news content. The net effect is alienating customers and creating division in the society.

CREATING BRAND SAFE MARKETS

By reducing your media investment’s exposure to fake and hyperpartisan news content, you dramatically reduce the risk of losing customers and long-term brand damage. Keep your ad budgets where they belong; driving your business and increasing shareholder value. Advertisers can only lose from more division in the society.

inventory selection

Safeguard your brand and media dollars with dynamic blacklisting, and bespoke whitelisting approaches that meet your risk thresholds. >>

bespoke research

Arm yourself to ask more from your partners by measuring and tracking your brand’s exposure to divisive political news  content. >>

workshops

Increase key stakeholder engagement and understanding through design thinking workshops tailored specifically to your organizational needs. >>

Unilever will not invest in platforms or environments that do not protect our children or which create division in society, and promote anger or hate. We will prioritise investing only in responsible platforms that are committed to creating a positive impact in society. Keith Weed

CMO, Unilever

WHY WORK TOGETHER

 

Working together, you’ll significantly improve the safety profile of your brand, while having a better understanding of the current brand safety threat landscape. With 25 years experience in online media research, I have extensive first-hand exposure to  political extremism, jihadism, terrorism, and hate groups in the ad funded internet context. In bespoke brand safety projects, I’ve reported directly to senior management of FORTUNE500 companies and board members of several global agency holding groups.

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