BRAND SAFETY 2.0
Several billion dollars of major advertiser budgets go to funding fake and hyperpartisan news content. The net effect is alienating customers and creating division in the society.
CREATING BRAND SAFE MARKETS
By reducing your media investment’s exposure to fake and hyperpartisan news content, you dramatically reduce the risk of losing customers and long-term brand damage. Keep your ad budgets where they belong; driving your business and increasing shareholder value. Advertisers can only lose from more division in the society.
WHY WORK TOGETHER
Working together, you’ll significantly improve the safety profile of your brand, while having a better understanding of the current brand safety threat landscape. With 25 years experience in online media research, I have extensive first-hand exposure to political extremism, jihadism, terrorism, and hate groups in the ad funded internet context. In bespoke brand safety projects, I’ve reported directly to senior management of FORTUNE500 companies and board members of several global agency holding groups.