BEAT AD FRAUD
Ad fraud is an incredibly complex problem that requires a multi-faceted solution that avoids conflicts of interest by focusing exclusively on advertisers.
GET CLOSER TO FRAUD FREE
Through a novel method that focus on education and best practices, World Federation of Advertisers endorsed open-source technology, bespoke artificial intelligence, and “hacks” that help you get the most out of your verification partners, you can gain an unparalleled level of protection against advertising fraud.
WHY WORK TOGETHER
Working together, you guarantee that you are a leader, and not a follower. Simply put, I have a completely unique profile when it comes to ad fraud. I was the first person in adtech to focus on research and advocacy of ad fraud, starting in 2006. Since then I’ve authored the most important paper in topic WFA’s Compendium of Ad Fraud Knowledge, started and led Botlab, the only non-profit foundation focus on research and technology development with focus on ad fraud. I’m a co-creator of Nameles, the only open-source solution for ad fraud detection and filtering, and received a monetary award from Foundation for Economic Research for my contributions in cybercrime research. I’ve written more articles about ad fraud than anyone else, and have been widely praised as the world’s foremost expert in the topic.